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Google Trends is a powerful tool for discovering trending products and understanding consumer interests. Here’s a step-by-step guide to finding trending products on Google Trends:
1. Go to Google Trends
- Visit the🌐 Google Trends website.
- Make sure you’re logged into your Google account for additional features.
2. Select the Appropriate Settings
- Region: Choose the country or global settings based on your target market.
- Time Period: Set a time frame, such as the past 12 months, 90 days, or even the past 7 days, depending on how recent you want the trend data to be.
- Category: Narrow your search by choosing relevant categories like "Shopping," "Beauty," or "Tech."
3. Explore the ‘Trending Now’ Section
- Check the homepage for currently trending topics.
- These trends can give insights into what's currently popular and may reveal product ideas.
4. Use Keywords Related to Your Niche
- Input specific keywords related to products you're interested in (e.g., "eco-friendly water bottles" or "wireless earbuds").
- Analyze the interest over time graph to see if the trend is growing or declining.
- Check related queries to discover similar or complementary trending products.
5. Explore Seasonal Trends
- Use broad terms like "gifts for Christmas" or "summer essentials" to identify seasonal product opportunities.
- Compare multiple keywords to see which ones perform best during specific times.
6. Leverage the ‘Explore’ Tab
- Enter broad product categories, such as "fashion," "electronics," or "home decor."
- Filter results by region, time frame, and category to refine your search.
7. Check Rising Queries
- Scroll down to the "Related Queries" section and focus on “Rising” queries.
- These are search terms that have seen a significant increase in popularity recently.
8. Compare Trends Across Keywords
- Use the "Compare" feature to analyze up to five search terms simultaneously.
- This helps you evaluate which product idea has the highest demand or interest.
9. Discover Interest by Subregion
- Use the map feature to identify where specific trends are popular.
- Target products based on geographic demand.
10. Analyse Product Durability
- Look for consistent interest over a longer period to find evergreen products.
- Avoid fads or spikes that drop off quickly unless you're targeting a short-term market.
11. Combine Google Trends with Other Tools
- Use insights from Google Trends with other tools like:
- Amazon Best Sellers for product performance.
- AliExpress or Etsy to spot trending items.
- Social media platforms to gauge customer reviews and buzz.
By consistently using Google Trends, you can stay ahead of consumer demands and identify profitable products to market or sell.
📢 Disclaimer:- "Google and Google Trends are trademarks of Google LLC. This blog is not affiliated with or endorsed by Google."
